Golden Pilsener was launched in the 1980s as Castle Pilsener. It was targeted at affluent males who were 35years and above who were aware of their social stature and were after a light, unique, great tasting lager. It was withdrawn as a Castle and re-introduced in the 1990s as Golden Pilsener, the name it still uses today.

 

Golden Pilsener has a truly individual taste that embodies the satisfaction of discernment. It was launched as a premium lager in 2010 due to its strong ties with golf and the consumers that drink Golden Pilsener. To this day, Golden Pilsener still appeals to the affluent males and females and to buttress its premium status, it has been upgraded to a full premium status adjusted by the green bottle and the new packaging material.

 

Golden Pilsener leverages on the sponsorship of golf. It has sponsored the NOMADS Nationals and the prestigious Golden Pilsener Zimbabwe Open held under the sunshine tour.

One of the reasons for Golden Pilsener’s popularity is that it pairs easily with many different foods, roasted meat, chicken, and fish. It goes nicely with spicy Indian or Mexican dishes as well as most Asian cuisines.

 

The brand vision is to grow the local premium segment by positioning Golden Pilsener as a flag bearer of the premium segment market in Zimbabwe. Golden Pilsener, named after Pilsen, the small Bohemian town that gifted the world this special brew, has benefited from over 160 years of brewing excellence and skills of Czech breweries handed down from generation to generation.